Communication Media - Definition, Types, and Examples (2023)

Communication refers to the way we transfer information amongst ourselves. It helps us understand each other and achieve desired outcomes. Moreover, communication is the foundation of human relationships in personal and professional spheres.

However, there is not one way to communicate. People worldwide use various means, methods, and techniques to communicate. A hungry child who can’t speak yet might communicate hunger by crying. There are physical gestures, signs, and other ways to communicate in domestic life.

Similarly, an executive might have to use certain industry-specific jargon or mediums to communicate with the employees. These modes of communication are formally known as communication media, and this is where our today’s discussion will revolve around.

So, in this article, we will discuss what communication media is, what its types are, and some of its examples. Let’s dive in!

Table of Contents

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What is Communication Media?

Communication media refers to various means and methods of sending or receiving information or data. It comprises tools, technology, gestures, speech, and every way a person can transfer information to another person. Communication media is either verbal or non-verbal. Moreover, the sender and receiver must use a common language to make information exchange successful.

Communication media has different forms. For example, when you receive a message from the bank that you have crossed your credit limit, your bank gives you information through a verbal communication medium. Similarly, when you try to reach out to your target audience through various digital marketing methods, you are trying to transfer information about why your business can solve its problems using the internet as a communication medium.

There are two major forms of communication that we use today. Let’s have a look at them!

Forms of Communication

Analog Media

Analog media is a form of communication media that uses electrical signals of varying altitudes to transfer information from one point to another. Some of the most commonly used examples of analog communication media are televisions, radios, VCRs, land-line telephones, cassette music players, etc. Human speech is also an example of analog media.

Digital Media

Digital media is a form of communication media that uses discrete electrical signals in the form of ones and zeroes (bits or binary digits) to transfer information from one point to another. Digital media is often found in devices and technologies that use computers and processors. Today, everything from a smartphone to a calculator uses digital signals to process and transfer information. There are countless examples of digital media around us, such as email, text messages, social media advertisements, wireless calls, Bluetooth music, etc.

In simple terms, digital and analog media are channels that make mass communication possible. However, digital media is more prevalent in domestic as well as business arenas.

Types of Communication Media

Verbal Communication

Verbal communication is a communication medium that uses written or spoken words for information exchange. Verbal communication media is further divided into:

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Oral Communication

The oral communication medium uses spoken words for the exchange of information. It requires a language that is understood by the sender and receiver. Speaking and listening are two parts of oral communication.

For example, a company’s CEO is meeting with the board of directors. They use words and sentences to inform board members about the company’s performance in the previous quarter and other important affairs. The board members are also listening intently to everything the CEO has to say. This is oral communication media.

Written Communication

Written communication media uses written words for the exchange of information. Naturally, it also requires a language understood by the sender and receiver. Writing and reading are two parts of written communication.

For example, an employee emails their boss about why they won’t be able to come to the office tomorrow. The employee has to write the email while the boss has to read it to understand each other. The boss might also write an email to let the employee know if their request for leave is accepted or rejected. This is written communication media.

Non-Verbal Communication

Non-verbal communication is a communication medium that doesn’t use spoken or written words to exchange information. Rather, it uses expressions, body language, gestures, and various signs to convey information. Non-verbal communication is further divided into:

Facial Expressions

People communicate using their facial expressions in different situations. This is why we can classify facial expressions as a type of communication media. When two people know each other well, they can exchange much information using this type of non-verbal communication.

It is important to note that persons involved in this type of communication know each other well or understand the meaning of those expressions. For example, you can tell someone is happy to see you if they smile when they look at you.

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Gestures

Gestures are another type of non-verbal communication media that refer to various actions like pointing fingers, waving hands, opening arms, turning away from someone, etc. They can help people transfer information using minimal speech.

For example, when you want to ask a person to sit down, you simply point your hand towards an empty chair without saying anything.

Body Language

Our body language also transfers information with the way we stand, sit, and hold ourselves in the presence of others. A confident person might stand up straight with their neck held high and shoulders straight. Similarly, a nervous person might bite their nails, cross their arms, or look down. Body language can help others understand your thoughts and emotions.

Personal Appearance

Personal appearance is a non-verbal communication medium that can help people share information. For example, medical practitioners are easily distinguishable from others due to their white lab coats and a stethoscope.

Others

There are multiple other non-verbal communication methods that help transfer information.

Examples include gaze, touch, proximity, silence, bowing, etc. They are informal communication methods learned intrinsically by being a part of a culture or society. Some non-verbal cues might be appropriate in one society or country, while in another country, those cues might be considered rude or offensive.

For instance, a simple smile is not a sign of politeness in Russian culture. You may be surprised to hear that Russians consider it a sign of unwillingness to reveal your true feelings.

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Examples of Communication Media

Here are some common examples of different types of communication media.

Television

Television is an example of communication media that uses verbal and non-verbal communication. The viewers receive information in an audio-visual format on a color or monochromatic screen. TV is one of the most revolutionary technologies in the world of business communication.

Today, you will find televisions in pretty much every household. On average, an American spends about 3 hours watching TV every day. People watch things like movies, documentaries, news shows, contests, music, and advertisements on television.

Radio

Before television, radio was a highly important communication medium for domestic and business purposes. The radio uses analog signals to transfer audio information using electromagnetic waves. Even though it is not as common today, people used the radio to listen to the news, shows, and sports just a few decades ago.

Print Media

Print media refers to all kinds of written or visual communication media printed on paper. Examples of print media include newspapers, books, magazines, catalogs, brochures, posters, etc. Even though it used to be one of the most popular communication media, its popularity has seen a downward trend in the past couple of decades due to the rise of the internet and digital media.

Internet

The internet is by far the most popular form of communication media today. You can find all types of communication here, whether verbal or non-verbal. Websites like Google, Twitter, Facebook, and YouTube have transformed communication practices, which is why most people prefer the internet over anything else. Whether it is entertainment or education you seek, you can find it on the internet.

Outdoor Advertising

Outdoor media or advertising is the type of communication media you come across outside your homes. Examples of outdoor advertising include billboards, placards, signs, posters, etc. More often than not, the purpose of outdoor media is to advertise a product or a service.

(Video) Verbal Vs Non-verbal Communication: Difference between them with examples & comparison chart

Final Words

Communication media surrounds us today like the air we breathe. Whenever we talk to someone, watch an ad, play with kids, listen to music, or read a novel, we use communication media in one form or another.

It is also remarkable how technology has simply revolutionized the world of communication. With the advent of AI and IoT, the future of communication is likely to see unprecedented and jaw-dropping advancements.

What do you think about which emerging technologies will bring more changes to communication media? Let us know in the comments!

FAQs

What is communication media and its types? ›

Media of communication mean methods or ways that are used in transmitting message from sender to receiver. Media of communication mainly relates to the use of language in communication. Based on the language used, communication media can broadly be categorized into two types: Verbal media and Non verbal media.

What is communication media answer? ›

Communication media refers to the means of delivering and receiving data or information. In telecommunication, these means are transmission and storage tools or channels for data storage and transmission.

What are the 6 types of communication media? ›

As you can see, there are at least 6 distinct types of communication: non-verbal, verbal-oral-face-to-face, verbal-oral-distance, verbal-written, formal and informal types of communication.

What are the 5 media types? ›

5 Distinct Media Types
  • Print and Text. - This media by far has been the most popular in education throughout the last century and will continue to thrive, as it is a quick means of distributing informational text to students. ...
  • Still Graphic and Static Displays. ...
  • Sound and Music. ...
  • Video and Animation. ...
  • Multimedia.

What is media examples? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered.

What are the four types of communication media? ›

4 Types of Communication: Verbal, Non-verbal, Written, Visual.

What media means definition? ›

Media is the plural form of medium, which (broadly speaking) describes any channel of communication. This can include anything from printed paper to digital data, and encompasses art, news, educational content and numerous other forms of information.

What are the 10 different types of media that you use in communication? ›

Here is the essential information about the main types of mass media and their political contents.
  • Newspapers. The core of the mass media of the departed twentieth century was the newspaper. ...
  • Magazines. ...
  • Television. ...
  • Public Broadcasting. ...
  • Commercial Radio. ...
  • Music. ...
  • Films. ...
  • Books.

What are the main types of communication? ›

Five Types of Communication
  • Verbal Communication. Verbal communication occurs when we engage in speaking with others. ...
  • Non-Verbal Communication. What we do while we speak often says more than the actual words. ...
  • Written Communication. ...
  • Listening. ...
  • Visual Communication.
Jul 12, 2018

What are the 8 types of communication? ›

8 types of nonverbal communication
  • Facial expressions. The look on an individual's face is often the first thing we see. ...
  • Kinesics. Kinesics, or gestures, are conscious body movements like waving, pointing, and giving a thumbs up or down. ...
  • Paralinguistics. ...
  • Body language and posture. ...
  • Proxemics. ...
  • Gaze. ...
  • Haptics. ...
  • Appearance.
Jul 7, 2022

What is the best definition of communication? ›

Communication is all about getting information from one party to another. According to Merriam-Webster Dictionary, communication can be defined as the process or act of exchanging, expressing or conveying information and ideas through writing, speaking and gesturing.

What are the 7 example of communication? ›

According to the seven Cs, communication needs to be: clear, concise, concrete, correct, coherent, complete and courteous. In this article, we look at each of the 7 Cs of Communication, and we'll illustrate each element with both good and bad examples.

What is communication and its types PDF? ›

These are, the formal types of communication, informal types of communication, oral communication (face-to-face), oral communication (distance), written communication, non-verbal type of communication, grapevine communication, feedback communication, visual communication and active listening.

What are the 5 media of communication? ›

In a nutshell, communication channels are mediums through which you can send a message to its intended audience. For example, phone calls, text messages, emails, video, radio, and social media are all types of communication channels.

What are the two types of media explain with examples of each? ›

What are the types of media?
  • Print media: Print media refers to printed materials, such as books and magazines, that contain words and images.
  • Broadcast media: Broadcast media includes information transmitted through one of several mass communication channels, such as television and radio.

What are the 3 main media types? ›

There are three main types of news media: print media, broadcast media, and the Internet.

What are the 7 types of social media? ›

The 7 different types of social media
  • Traditional social networking sites. Most of us are familiar with social networking sites like Facebook, Twitter, LinkedIn, and TikTok. ...
  • Social review sites. ...
  • Image and video sharing sites. ...
  • Video hosting sites. ...
  • Community blogs. ...
  • Discussion sites. ...
  • Sharing economy networks.
Mar 21, 2018

What are the 6 types of social media and examples? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

Why is media important? ›

Mass media is an important tool of communication. It is a platform which allows a free flow of information from all corners of the world. It is a tool that can be used to create awareness, educate and even entertain us. However, if misused, it could be detrimental to people.

What is media introduction? ›

A Brief Introduction To Media

Media is the very source of mass communication. Media plays the most informative role in our society. It is the main thing of mass communication. It has various forms, such as the internet, through which we can get updated news about the world in our grab just with a click of a finger.

How many are the types of communication? ›

The five types of communication you need to know about are verbal communication, nonverbal communication, written communication, visual communication, and listening.

What is media definition essay? ›

The term media refers to a collection of communication outlets that distribute messages and information to society. Media has revolutionized the world because it allows individuals to connect with others at the push of a button, creates marketing platforms, and is a large source of entertainment.

Why is it called media? ›

Media is the plural form of the word 'medium' and it describes the various ways through which we communicate in society. Because media refers to all means of communication, everything ranging from a phone call to the evening news on TV can be called media.

What are the 12 types of media? ›

12 Types of Media Industry
  • Publishing. Publishing books, magazines, newspapers, comics, references, blogs and research in both paper and digital formats.
  • Video Games. Video games and media in virtual environments.
  • Video & Animation. ...
  • Audio. ...
  • Streaming Media. ...
  • Film. ...
  • Music. ...
  • Social Media.
Sep 12, 2017

What are the types of media give examples Class 7? ›

Answer: Radio, television, newspapers, the Internet, and several other forms of communication are collectively known as media.

What is the best type of communication? ›

Assertive. Thought to be the most effective form of communication, the assertive communication style features an open communication link while not being overbearing. Assertive communicators can express their own needs, desires, ideas and feelings, while also considering the needs of others.

Why is communication important? ›

In our daily life, communication helps us build relationships by allowing us to share our experiences, and needs, and helps us connect to others. It's the essence of life, allowing us to express feelings, pass on information and share thoughts.

What is the most used type of communication? ›

1. Verbal communication. Verbal communication is the most common type of communication. It involves the use of spoken words or sign language to share information.

What are the 7 means of communication? ›

7 Means of Communication Available in India
  • Postal Services:
  • Telegraph services:
  • Telecommunications:
  • Courier Services:
  • Electronic Method:
  • Internet Service:
  • Radio and Television:

What is the two definition of communication? ›

noun. the act or process of communicating; fact of being communicated. the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs. something imparted, interchanged, or transmitted. a document or message imparting news, views, information, etc.

What are the 3 types of communication definition? ›

When communication occurs, it typically happens in one of three ways: verbal, nonverbal and visual. People very often take communication for granted. Communicators constantly exchange information, meaning people always seem to be either receiving or giving information.

Who gave definition of communication? ›

According to Keith Davis, “Communication is the process of passing information and understanding from one person to another.” According to C.G. Brown, “Communication has been defined as the transfer of information from one person to another, whether or not it elicits confidence or becomes an exchange or interchange.

What are 4 examples of good communication? ›

4. Examples of effective communication?
  • Active listening.
  • Adapting your communication style to the listeners.
  • Friendliness.
  • Giving and receiving constructive feedback.
  • Confidence.
  • Volume and clarity.
  • Empathy and respect.
  • Understanding non-verbal messages.
Dec 26, 2022

What is communication give 5 definitions of communication? ›

Communication is a two-way process involving the following elements: a sender, a message, a medium, a channel, a receiver, a response and feedback. However, it is not sufficient to have just all these elements; there should be cooperation and understanding between the two parties involved.

What is communication types and process? ›

Communication may, therefore, be defined as the process of sharing (exchanging) information, ideas, thoughts, feelings and emotions between two or more persons. 1.2 PROCESS OF COMMUNICATION. The communication process consists of the following elements: Sender. Message.

What is the introduction of communication? ›

Communication is defined as the giving, receiving or exchanging of information, opinions or ideas so that the message is completely understood by everybody involved. A two-way process, communication comprises the following elements ă the sender, message, channel, receiver, feedback, and context.

What are the 3 types of communication media list them? ›

(i) Analog: Includes conventional radio, telephonic and television transmissions. (ii) Digital: Computer-mediated communication, computer networking and telegraphy.
...
The most commonly used data communication media include:
  • Wire pairs.
  • Coaxial cable.
  • Microwave transmission.
  • Communication satellites.
  • Fiber optics.
Jul 4, 2019

What are the 4 main types of communication? ›

There are four basic communication styles: passive, aggressive, passive-aggressive and assertive. It's important to understand each communication style, and why individuals use them.

What are the 7 types of media? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

What are the 3 models of communication and their definition? ›

The three models of communication we will discuss are the transmission, interaction, and transaction models. Although these models of communication differ, they contain some common elements.

Why is communication media important? ›

The study of communication and media enables us to understand the world around us, from civic engagement to consumer behaviour – it prepares us to be future leaders and problem-solvers, and it challenges us to be curious and passionate critical thinkers.

What are the types of communication PDF? ›

These are, the formal types of communication, informal types of communication, oral communication (face-to-face), oral communication (distance), written communication, non-verbal type of communication, grapevine communication, feedback communication, visual communication and active listening.

What is the most common type of communication? ›

Let's start with verbal communication, which is the most common form of communication.

What is the definition of communication PDF? ›

as the activity or process of expressing ideas and feelings or of giving people information. One can safely say that communication is the act of transferring information and messages. from one place to another and from one person to another.

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